Segmentation on eu yan sang

eu yan sang millennials

There are obstacles though - a weak market and poor interest in small caps for starters. The counter has hardly budged from the cent level for almost a year, and often does not trade at all for several days.

Eu yan sang competitors

Also covered are the Regions or States within each country. Its research and scientific facilities in Hong Kong and China provide the technical justification for buying its products, while serving the simultaneous advantage of giving the company a firm foothold in the hugely lucrative China market. Execution A three-pronged approach was adopted. Natural health and wellness company Eu Yan Sang Singapore managed to capture the attention of the Millennials by through a mix of cocktails and a bar. EYS is aware of these perceptions and has several initiatives under way aimed at re-engineering its brand image, not only to reach the younger generation but also those in the West. This post was done in conjunction with Eu Yan Sang Singapore. However, Millennials typically perceive Eu Yan Sang and TCM as being too traditional, difficult to comprehend and irrelevant to their way of life. Editions are updated at least monthly. Repositioning the brand would take time but Eu Yan Sang needed a quick win to start that engagement journey.

This post was done in conjunction with Eu Yan Sang Singapore. Through extensive marketing, EYS hopes to break away from its image of a slow-moving operator of Chinese medicine halls to one of a modern, integrated healthcare supplier.

eu yan sang financial report 2017

Two weeks ago, Kim Eng Securities noted that the counter's price-earnings multiple of about eight times FY01 earnings is low relative to the company's double-digit growth potential. Its research and scientific facilities in Hong Kong and China provide the technical justification for buying its products, while serving the simultaneous advantage of giving the company a firm foothold in the hugely lucrative China market.

Eu yan sang collaboration

The strategy was to present TCM in a completely unexpected way that is contrary to their preconceived notions of an archaic practice that had no role in their daily lives. Problem is, that's where it ends - apart from having heard the name and knowing that EYS sells traditional Chinese medicine TCM , most people would be hard pressed to give any other details about the firm or its latest initiatives. Natural health and wellness company Eu Yan Sang Singapore managed to capture the attention of the Millennials by through a mix of cocktails and a bar. Overall, the pop-up was well-visited and attracted a healthy footfall, mainly comprising Millennials. Geographic:- The report covers Company home markets plus fourteen other important national markets within the trade cell. There are obstacles though - a weak market and poor interest in small caps for starters. Visitors could also find out what their drinking personality was by taking a test on the iPad. Media also played a key role in amplifying key brand messages to the public with secured coverage reaching an estimate of more than 3. Repositioning the brand would take time but Eu Yan Sang needed a quick win to start that engagement journey. Editions are updated at least monthly.

NetResearch Asia called a 'buy' on the stock and added it to its list of defensive shares. Execution A three-pronged approach was adopted.

eu yan sang branding

A handful of local research houses have noticed EYS's potential.

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Case study: How Eu Yan Sang piqued Millennials’ interest in TCM