Current financial state.
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Pricing Strategy 2: Keystone Pricing Keystone pricing is when an item is priced twice as much as it costs you to make or buy. Finally, your company overview should include both short- and long-term goals.
Then add years two through five to the spreadsheet to demonstrate annual projections. Some sources to consult for market data include government statistics offices, industry associations, academic research, and respected news outlets covering your industry.
What is their education level? If you have the funds, you can hold a launch party and reward beta testers with invites.
This may give you an optimistic forecast that may be unrealistic to investors. There are some benefits that come with an e-commerce business. Consider what your potential customers are doing to solve the same problems your product solves.
What are you not so good at? What is the competition missing? You can use a higher price point than average, copy the market average, or undercut your competition by pricing lower than the average.