Cisco systems managing the go to market

Web-based applications, which are accessed by web browsers, are popular type of Internet applications.

cisco systems inc case study

Ethical Strategy Review of Cisco Systems ethical strategy, what they say, what they do, and how it impacts their stakeholders. Efficient handling and reachability of small home networking order exploiting internet channels.

Coming back from the recession, Cisco had to manage and evolve its go-to-market strategy and design in keeping with its new business strategy. Channel three consisted of large telecommunications service providers, which installed and maintained voice, video, and data pipes for the customers.

But this story is about much more than just a tech giant that makes equipment and software that companies need to run their Internet and intranet activities.

Social strategy at cisco systems case study

As well as adapting the sales model, it was necessary to give more structure to the marketing communications Related posts:. It also signalled a need to establish a sales relationship with all customers. USD -- millions except per share data. Channel two was the partnership between Cisco and IT consultants and systems houses such as IBM, Hewlett-Packard and Accenture, in this channel the system houses provided turnkey solutions incorporating Cisco products and services. Cisco establishes base salaries at the beginning of the fiscal year based on the performance of the previous year. Internet Channels: Though Cisco was a pioneer in business-to-business tools for resellers, it attempted to develop direct web sales channel as well. By this way, Cisco could reduce the transaction costs effectively. By fall , Cisco completely redesigned the product for increases speed and capacity. Cisco Systems competes in other industries as well including: server and mainframes, satellite and broadcast network equipment, and wireless telecommunications equipment. Portfolio consists of basic solution offering for small business to high end solutions for Large businesses.

These statements represent what the organization values and the enacted values show what the company does. What does the future look like?

cisco business strategy case study

Core networking product market to be done through direct sales in to order to ensure the technical expertise and customer satisfaction offered by workforce. Expanding is a necessity in this market; the existing VAR resources could potentially attract demand of its networking equipment as well.

Also, existing VARs are the most familiar with their current products and company discount systems, payment systems, etc.

cisco systems inc collaborating on new product introduction case analysis

This expansion of portfolio was made possible through the several acquisitions and partnerships. This support center continued to grow through the early nineties and was eventually replaced by a customer support system on their website.

Cisco systems managing the go to market

Only few years ago, the organisation only had one sales business model which negotiated deals with customers with the assistance of partners who fulfilled these deals. Coming back from the recession, Cisco had to manage and evolve its go-to-market strategy and design in keeping with its new business strategy. Cisco provided hardware devices and technical supports to telecommunication service providers. However, disagreement between founding partners led to two of the founding members parting ways with the company. Cisco announced a drastic overhaul of its channel structure. In the case, Cisco is shown to be a company that achieved a lot of cost cutting and streamlining at the end of the dot-com bubble. It also produces those familiar Linksys wireless Internet routers and owns Pure Digital Technologies, the company that makes the trendy Flip video cameras. Cisco is the market leader in switches and router and with demand growing in present market situation Cisco has strengthened its Sales Channels by ways of re- engineering and strategic links with the partners. Indirect sales and distribution through resellers was responsible for the small percentage of products delivered in the early s. The unique VAR system with its value added expertise would help Cisco to re-lock its market leader position strategically. Giving this new and rapidly growing technology to existing customers will show them that CISCO are interested in their long term success and their current relationship. Words: - Pages: 47 Cisco System
Rated 10/10 based on 119 review
Download
Cisco Systems Managing the Go to Market Evolution Essay