Following are the benchmark set by the club to maintain its quality: Cleaning of all the club area at least 3 times a day.
It is an effective technique for increasing sales. Club has to be really careful about its staffing policies as the club members expect a very elite standard of quality maintenance. Excellent is its Quality Department who is building up different strategies to improve the Quality and sustains its position in long run.
The Quality department is play an extensive role in the club, as they are responsible for giving the best quality to the local community, corporate houses and the travel and trade organisations in terms of its services.
Direct marketing is used to give information on the product and services of the club. Entertainment like TVs, music systems, tennis court, etc, will be arranged.
Such actions will be discussed in the later sections.